Talk about saying farewell to summer in style! On a sunny September weekend, ELLE and Rimmel London hit the road, taking the #ELLEBeautyCupboard all the way to the Isle of Wight for the four-day extravaganza that is Bestival. The occasion? To celebrate the pre-launch of Rimmel's new 24hr Supercurler Mascara.

Hundreds of festival-goers visited us every day. We offered them the choice of four bespoke Supercurler looks, created especially for Bestival by the ELLE beauty team and Rimmel London. They were perfect for the Summer of Love, and will work just as well all the way into the party season and beyond.

Scroll down to follow the fun and find out how to do them yourself. Enjoy!


From work to play, long, luscious-looking lashes are the finishing touch to any beauty look – which has got to make Rimmel London’s bold new 24Hr Supercurler Mascara one of the standout make-up launches of recent months. Its formula contains a special polymer that doesn’t just curl your lashes, but locks that curl in for up to 24 hours. When Rimmel launched it in the ELLE Beauty Cupboard at Bestival, it was an instant hit:

'The mascara is so easy to use as it doesn't clump and creates a big impact on the lashes with its curl!' Josie Duggan

'Supercurler works really well – it means I don't need to fuss around with lash curlers anymore!' Hannah O'Shea

24Hr Supercurler Mascara packs impressive lash-curling power into its brilliant volume-rich formula. It comes with an elegantly curved brush to bend lashes for up to 24 hours of lashtastic curl. It's everything you'll need for a bold, beautiful, super-curled party season –and many future festivals to come.